Stanley FATMAX 30-Foot Tape Measure (33-730)

The Stanley FatMax tapes are designed to fit your toolbelt, your hand, and the job at hand. With 14 ft. of reach and a durable high impact case, these tapes are dependable on any jobsite. The protective full tape blade coating and added BladeArmor at the hook extend the tape's life against abrasion and heavy use*. The large, easy-to-read numbers and standard stud markers ensure accuracy with the Stanley tape measure.

The Stanley 30-Foot-by-1-1/4-Inch FatMax Measuring Tape is reinforced on the first six feet with BladeArmor coating for maximum durability. A Mylar polyester film extends the life of the entire blade. This tape rule comes with a cushion grip built into the case for a non-slip grip and impact resistance. A top forward blade lock design makes it easier to lock and unlock the blade, while a heavy, heat-treated spring provides long life and smooth blade recoil.

The FatMax family of products has established itself as one of Stanley's most extensive and innovative product families in the company's 161-year history. The FatMax line of hand tools features core tools essential for the pro or expert enthusiast who desire high-quality, durable tools. BladeArmor coating, a patented industrial thermoplastic coating, has been used to strengthen and protect aircraft parts, such as the rotor blades on the Sikorsky Black Hawk Helicopter. Applying this coating to tape blades reduces both tape breakage and tape returns, enabling it to conquer the toughest testing ground of all -- the job site!

The Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut, was founded in 1843 by Frederick T. Stanley. In 1857, Fredericks cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become its famous Hand Tools Division. Over the years, The Stanley Works has produced some of the most innovative and useful tools ever made, including the Bailey Plane, the Surform shaper, the PowerLock tape rule, and most recently, the FatMax line of products.

In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanley's commitment to excellence, the company was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001.

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